Kelly Rozich




Keyart Agency: LA
Moodboard + character name proof of concept.


PROJECT

FX - What We Do in the Shadows
Season 3

KIND
DATE

SYNOPSIS




Press Kit/Social Marketing
2021

Season 3 of What We Do in the Shadows follows the vampires navigating their new roles as leaders of the local Vampiric Council after Guillermo’s massacre, while managing his promotion to bodyguard. The season focuses on Nandor's existential crisis and quest for love, Colin Robinson researching his origins, and a climactic finale where the group splits up.

My concept for this media guide was to marry the victorian-era vampires with some of their more modern sensibilities. Drawing from old victorian designs and type, along with era-specific ornaments, helped transition my idea into making them look like as if they are built out of neon-tube. Neon not only speaks to a more modern lifestyle, but also hits on the portion of this season that takes them all to Atlantic City.

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